Saturday, March 23, 2013

MANIAMANIA: It's Crazy Good

One of my favorite jewelry lines is once again making me sigh, swoon, and stare longingly at my computer screen.  Less creepy than it sounds once you've taken a peek at the mesmerizing new collection titled Performance, from MANIAMANIA.


"MANIAMANIA might be one of the most-talked about accessories labels right now–for good reason. The moody, beautiful and captivating designs (typically of silver, bronze and crystals) are extension of their winsome creators."

" Some young designers have that golden touch. And when it comes to the duo behind the aptly named Australian jewelry label MANIAMANIA, we mean that quite literally."

"Like Miu Miu's sparkle booties or Celine's luggage bag, MANIAMANIA's Immortal ring turned out to be an accessory of choice among the fashion pack in 2011."

Australian art director and stylist duo Melanie Kamsler and Tamila Purvis joined forces in 2009 to launch MANIAMANIA to instant attention from international press and retailers. 

Melanie is an experienced art director who has worked on various titles such Vogue Australia, Oyster Magazine, and most notably Russh Magazine, where Melanie met stylist Tamila Purvis and the pair soon discovered a synergy of style, inspiration and influences. Tamila is one of Australia's most established stylists, and acted as Fashion Editor at Russh magazine for several years from its inception, along with Melanie as Art Director. The pair came to work together again in 2008 when they decided to fuse their aesthetic vision into a jewelry line, MANIAMANIA. 

MANIAMANIA's collections have been aptly described as "mystical adornment for modern times". Each piece is a unique sculptural creation, using elements of magic and mysticism, alongside pop culture references as inspiration. Maniamania's pieces always have a story to tell, or symbolic meaning, making them feel alive and powerful to wear. In an emerging niche between costume and fine jewelry, the collections are sculpturally crafted out of silver and brass and are adorned with rough and faceted crystals and soft suede elements. The pieces have a hand made and original look that makes each piece 'one of a kind'.

MANIAMANIA has received notable coverage from American Vogue, V Magazine, W Magazine, New York Times, Australian Vogue, Nylon and Russh. Clients include Abbey Lee Kershaw, Alison Mosshart, Chloe Sevingy, Alexa Chung, Julia Restoin Roitfeld, Erin Wasson, and Devendra Banhart.


  1. OMG, I just spent the past few minutes starring at my screen. Those pictures are gorgeous and I want all that jewelry!

    1. I'm on the same page with you! It's all so divine.