Thursday, January 24, 2013

Moon Madness: MOONCHILD PARIS

Trippy and dark with country, folky and artsy accents... could any juxtaposition of ideas be more wacky and wonderful than this mish-mash by French label MOONCHILD? No - make that, non.


















About Moonchild
(from the website)

Brought into this world in 2010 by Pascale Koehl - stylist and head of collections within the brand APRIL77 for 7 years - MOONCHILD is a lunar child.
His head is in the stars but his feet are firmly rooted in the ground.
In a disenchanted world, where unstoppable consumerism has lost all meaning, he invokes magic where it was least expected, at the mysterious crossroads of geography, history, concept and imagination.

MOONCHILD is a merger between postmodern Europe and the Peruvian traditional communities within which all garments are handmade.
Between innovative design and the ancestral knowledge of the Andes Incas.
Between the futuristic vision of a new Odyssey and Native American myths and
legends. Both ancient and timeless; aspiring to a fantasized future.
In its quest for the alliance of Beauty and Good, MOONCHILD guarantees respect for the environment and the proper treatment of all animals used for shearing,
as well as fair wages and consideration for the rights of all knitters and weavers
working hand in hand with the brand.

MOONCHILD works hard to respect and promote the cultural heritage, craft and
environment of everyone associated with the brand.
Existential commitments and poetic values that will heal our souls!
Epic Crusade Healing Our Egotic Soul.

2 comments:

  1. I am new to your blog and I'm so glad I found it! I invite you to check mine out! I hope you have a great weekend! =)

    -Heidi Harlequin
    www.20stampslater.blogspot.com

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    Replies
    1. Hi Heidi, thanks so much for visiting the LALAmamma blog! I'll check out yours too.
      xo
      Gina

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